Personalized Health & Wellness Platform

About This Project

A health optimization platform designed to help members improve long-term wellbeing through data-driven, personalized programs. The product experience is structured around four steps: at-home blood draw scheduling, functional health coaching, monthly personalized supplementation, and continuous monitoring with periodic retesting. The platform translates 50+ biomarker insights into practical plans for nutrition, lifestyle, training, and recovery. It supports recurring membership workflows, personalized recommendations, operational coordination for blood draws, and educational content to improve adherence and outcomes, with HIPAA-compliant handling of health and biomarker data.

Challenges

• •Converting complex biomarker data into clear and actionable health plans
• •Coordinating multi-step member journeys across blood draw, coaching, supplements, and re-testing
• •Maintaining high personalization while scaling recurring monthly workflows
• •Improving long-term user adherence through reminders, monitoring, and coaching touchpoints
• •Designing an intuitive experience for both health experts and end members
• •Ensuring HIPAA-compliant data handling across member workflows and health records

Solutions

• •Built a structured 4-step onboarding and care journey with clear lifecycle milestones
• •Implemented member workflows for baseline testing, coaching sessions, and bi-annual re-testing
• •Developed monthly supplement plan orchestration based on biomarker-driven recommendations
• •Created progress monitoring flows with reminders and ongoing plan refinement
• •Designed role-aware workflows to align coaches, operations teams, and member-facing experiences
• •Integrated educational and FAQ content modules to improve trust and plan adherence
• •Implemented HIPAA-aligned data access boundaries and secure health-data processing workflows

Results

• •Improved clarity and usability of personalized health recommendations
• •Streamlined recurring care workflows across testing, coaching, and supplementation
• •Enabled a scalable membership model with ongoing monitoring and plan updates
• •Increased engagement through guided journeys and continuous progress visibility
• •Strengthened retention with personalized plans tailored to each member’s biomarkers